" Partnering with clients in a thought - provoking and process that inspires them to maximize their personal and professional potential.
The characteristics of a ‘good’ coach are wide, varied and could be summarised as follows: unconditional positive regard, being non-judgmental, acceptance of emotions, an ability to develop rapport, sensory acuity to understand the coachee’s communication verbal or otherwise, inter and intra-personal intelligences, analytical, strategic planning ability, the facility to create a comfortable atmosphere interlaced with creativity and fun, and awareness:
“A coach recognizes that the internal obstacles are often more daunting than the external ones.”
Whitmore (2007)
Other definitions:
or:
"Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”- (Gallwey, T) 1986 "Coaching can be defined as a personal and confidential learning process. Typically, it is designed to result in effective action, improved performance, and/or personal growth for the individual and improved business results for the organization. In contrast to other forms of organized learning, i.e., training, facilitating, and mentoring, coaching is highly personal in two ways. It is individualized, recognizing that no two people are alike and is based upon the theory that each person has a unique knowledge base and learning pace
and styles; therefore, participants progress at their individual pace. In addition, coaching is the appropriate forum for personal feedback of both strengths and weaknesses.
Normally a coach will contract with an individual or an organization to become involved in that individual's improvement. The coach will clarify areas that need improvement and make sure that the individual understands and can accomplish the changes that it would take to move from a current state to a more advanced, improved state. During the coaching process, the coach affirms and endorses the participant and provides feedback on areas that are working well and those that still may need improvement. If a coach sees
a participant slide back into old patterns, discussions are held about what needs to be done to sustain the desired behavior. Coaching takes place for the purpose of creating a path for personal change. A clear
understanding of the desired outcome of coaching is critical to the success of the process.
Appropriate objectives of coaching can be categorized as follows:
- skill development, with emphasis on a specific task
- performance improvement, more broadly aimed at the overall job responsibility
- professional development, focused on future responsibilities
- personal development, looking beyond the professional role
When To Use Coaching:
What coaching involves specifically depends on the participant and the situation. The light speed of business today requires employees to perform critical tasks in key roles, very often without the benefit of experience or training. Sometimes, there are no models to follow. Coaching assists the individual in learning how to perform at the next level, just as an athletic coach can identify what needs to be done differently and guide a player through the changes. Coaching is the appropriate method to use when the individual is highly otivated to make meaningful change, the areas designated for improvement are within the coaches realm of expertise, and the individual or organization commits to the resources needed to see the endeavor from start to finish.
Distinguishing Factors:
- provides individual attention
- addresses personal development
- motivates and encourages
- requires a "match" trust between coach and participant
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